3 Myths We All Have Been Taught And That Prevent You And Your Business To Grow
We, as humans, are full of biases or “cognitive short-cuts” which help us understand the world around us –let’s say– more easily. These biases help our brain to take quick decisions all the time. Sounds good, right? But it comes with interesting side effects.
And let’s make it clear: we are all equal towards these biases.
At some point, they are inevitably part of our reasoning and eventually affect it, even tho we appear to remain logic. Interestingly, these biases provide a fertile ground to spread some myths, beliefs, and –sometimes– wrong information (a.k.a. fake news).
So here are some of these myths and beliefs you may encounter when conceiving a business, a product or a service.
Myth 1: Humans Are Rational Beings
Myth 2: People don’t know what they want
Myth 3: People don’t like change
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