A handpicked selection of interesting articles for design, business and tech people. Enjoy!
You need a UX strategy. Here’s how.
UX strategy helps the business solve its problems through an interlocking set of choices that coordinates UX activity for a desired experience.
Case Study: Setapp — A quest for market fit and how it founds its customers
“We didn’t know if our sales predictions were good or bad. Five hours into day one of public release, after months and months of planning, private and public beta, we started to see some small signs of traction. Early numbers indicated that our growth predictions were very wrong. […] We could only conclude that we had launched the product with positioning that was too generic, and that our goal — to convert all Mac users around the world, instantly — was too broad.”
In Search of Product/Market fit: How Setapp Found its Customers - Mind the Product
I joined Setapp as a product manager in January last year, at the same time as the company was launching its main…www.mindtheproduct.com
Human memory limitation and how to overcome it in design
Our working memory helps us handle current tasks, but too often the interfaces we’re using ask us too much effort: this is “cognitive overload”. In this new NNG’s great piece of work, understand the working memory limitation and how you to overcome it in your design.
Company culture experience abandon
Too often overlooked, company culture is rarely treated as a whole thing. The difficulty resides here: everyone is a “guardian” of its benevolence. This means everyone can impact it positively and negatively. Far beyond the social role, there is more and more an obvious need of ethics. Sounds like a job for a designer?
Design thinking misconception
Trends come and go. But is design thinking just that? When people misunderstand its value or misuse its application, it is common to judge things as useless. Here is an interesting article from UX Planet that highlights common misunderstandings and shows the two-sides of the design thinking: the process and the mindset.
UX Metrics: Measure your work
Just. Do. It.
Product design : the superhero dilemma
With great power, great responsibility
Using Habit-Forming Technology for Good by Nir Eyal - Mind the Product
Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can…www.mindtheproduct.com
Why this reading list? Too often we stay in our comfort zone and reduce our vision to what we already know: Designers read design stuff, business folks read business articles. Makes sense? But in reality things are not so divided and domains of knowledge overlap all the time.
Thanks for reading!