“G” for “Goals” (and Jobs To Be Done)

Virtual Chalet session, 10 May 2022

The “virtual chalet” is a recurring informal event (once every 2 weeks) for the community to take the space & time to discuss, share ideas & experiences, find support, ask questions, etc.

In this session, on our exploration of the theme of “becoming better designers”, we discuss “Goals” (and Jobs to be done) as a way to frame our understanding of a context, people’s intents, and how to create useful & valuable solutions for them.

Goals are utilitarian but tend to be confused with intents, and might hide the importance of the journey through discovery as tokens of apparent clarity.

We also discuss how sense-making practices could enhance the process of coming to a job, not by relying on one individual’s perspective.